Make Your Own High-Quality Explainer Videos

So, you know you want to make an explainer video, but you don’t know the process? Don’t sweat it! In this article, we cover the steps involved in creating an explainer video, to put you on the way to making your own!

Choose your style

Before you start writing the script, it’s important to decide what format you will use. Will your explainer video be live action? Fully animated? A Whiteboard Video Animation? Though each of these forms shares common aspects, they also have massive differences, and your script should be written to focus on your style’s strength.

Write a Script

You are uniquely suited to describe your product or service, and as such, you should be writing the script for your video. If you aren’t a writer, however, that’s okay. You could hire a freelancer, or a scriptwriter, who specialises in explainer videos, but there will be many revisions – to ensure the script matches your vision – and those revisions will increase your production cost significantly.

Record the Voices

This is especially important for animated and whiteboard explainers, but even live-action explainers may need a narrative voice-over. You could use voices of yourself and co-workers, or hire voice actors. Either way, ensure that your recorded audio is of a studio quality: clear, no static, and no blips or pops. Voices need to be confident, engaging, and they definitely should not sound like they are reading a script.

Produce the Video

Again, you can do this alone or hire a studio or freelancer. Sites and software like PowToon, Animaker, Bitable, and VideoScribe, will let you make animated videos entirely in the office, while software like Sony Vegas, Adobe Premiere, and even Blender, will work great for your live action video. Of course, for a live action video, you will need a filming crew and sound technicians – which again raises production costs.

Add Music, and Sound Effects

Without music, your explainer video will be boring. A good song can set the tone, deliver positive stimuli, draw attention, and highlight voices.  Though not always needed, sound effects offer a new level of depth to your video, especially in animated and whiteboard explainers. Sound effects cause emotional feedback, like humour, but also help an explainer seem unified and whole.

Do a Cleanup, Then Another.

After you’ve finished making your video, watch it a few times and take notes. Do you notice any areas where the animation seems choppier? Where the sound is at a different volume than the rest? Is compression causing video artifacting? Are voices synced properly? Does something just feel a bit off, even if you can’t describe why?

Searching for and resolving possible errors such as these, will give your final product a much crisper and professional appearance. Resist the urge to fix errors as they come up. Instead note them, to be dealt with after you have found them. Once you have adjusted them, you may notice other problems have shown up, so be sure to repeat the “Watch first, Fix Later” process as many times as needed.

Of course, if you are working on your own project, there is a chance you will become desensitised to any errors, so it’s crucial that you also show your film to an impartial observer, to pick up on anything you have missed.

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